Cineplex VIP

Combining luxury and approachability.
To remind Canadians that Cineplex VIP is their golden ticket for an evening of luxury and relaxation, Open created an out-of-home campaign for this premium in-theatre service. In addition, they also re-branded the entire VIP experience, from menus to popcorn containers.

VIP_Slides VIP_Slides2 VIP_Slides3