Toys“R”Us

Creating real Christmas characters.
To create a memorable holiday campaign for Toys“R”Us Canada, we developed lovable characters who shared heartfelt stories about how they became festive fails. A light-hearted reminder that Toys“R”Us is here to help holiday toy shoppers.

TRU_WEB3 TRU_WEB4TRU_WEB
TRU_WEB2