Twitter is made up of all the conversations had on platform. So to draw users on platform, and keep them tweeting, Twitter Canada taps into big conversations by posting captivating creative relating to whatever is trending. Using a 24/7, always on strategy, they bring the hashtag to life by pairing it with intriguing visuals to reflect these conversations.



The Hockey Twitter campaign was developed and launched to encourage conversation among the #HockeyTwitter community on platform.


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